Key features of DDC’s WeChat mini program: Our mini program is unique among destinations in that it also includes a coupon section, which drives visitors to specific destinations using coupon codes exclusive to WeChat users. The map-driven layout highlights the top attractions, restaurants, shopping experiences, etc. Our mini program is designed to be an interactive guide that helps tourists make the most of their visit. to launch its own mini program in conjunction with the WeChat team.
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The program is FREE for DDC members and can help Chinese travelers discover your brand!ĭDC is proud to be the first city in the U.S. The easiest and most affordable way to promote your DC brand in the Chinese market is to join DDC’s WeChat City Experience Mini Program. How you can promote your business on WeChatĪs WeChat becomes an inseparable part of people’s lives, how can companies leverage its resources to connect to their customers?
WeChat is also compatible with the following operating system platforms: See details of our own mini program below for examples of how they work, as well as how your brand can get involved. DDC is a pioneer among destination marketing organizations in this field.
Mini programs are a more recent phenomenon and are essentially mini apps within WeChat that can be instantly launched without pre-installation. Users can activate by pressing and holding text messages and use as a means of easy communication with Chinese friends and clients. WeChat provides translation services from Chinese to English and vice-versa. When WeChat Pay is available, consumers can directly purchase their goods through the app, making for a smooth transaction. Coupons can also be sent and exchanged through messages. Users can store their coupons and membership cards easily through their “Card Wallet” in the app. We will provide a separate tutorial on this topic at a later date. can help facilitate transactions with Chinese consumers and encourage spending. 
WeChat Pay has completely penetrated the Chinese market, so much so that it is rare to find a store or restaurant, even makeshift ones on roadsides, that doesn’t accept it. They can also send and receive money from friends in their chats. Users can link their bank cards to the system and scan barcodes to complete transactions within a second.
WeChat Pay is extremely popular throughout China and is essentially a mixture of Apple Pay and Venmo. This feature functions like the Facebook Wall and allows users to share their thoughts and photos in a social media feed. This diverse app offers a range of services, including but not limited to: 35% of total time on mobile devices is spent on WeChat. 36% of users open WeChat 30 times or more per day. Average user reads seven articles per day. Typical user born in the 1980s and 1990s, living in urban areas. 50% of users spend 90 minutes per day on WeChat. 
800 million monthly active WeChat Pay users. Over 1 billion monthly active users worldwide. Through this all-in-one platform, users can do almost everything they need, including pay their bills, call a cab, read a novel, get takeout, conduct business and share memories with their friends, all without ever leaving the app. In simple terms, WeChat can be thought of as a mix of WhatsApp, Google, Facebook and Apple Pay. Though only launched in 2013 by Chinese internet company Tencent, WeChat has already grown to become an indispensable tool in China. In this post, we will dig into WeChat, the biggest platform and phenomenon in the Chinese market, as well as look at how you can leverage it to promote your brand. Brands must therefore navigate the world of Chinese social media, including WeChat and Weibo, in order to market to travelers directly. Facebook and Instagram, two of the greatest vehicles for advertising in the U.S., are banned in China, along with Google. 
In order for local attractions and destinations to maximize the potential of these travelers, it’s important to look beyond traditional B2B marketing such as sales missions, exhibitions and road shows to understand China’s digital landscape.
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